The feedback section is a shared inbox where you easily can link insights to work items and initiatives. Typically these can be bug reports or support tickets, or they can be summaries of user interviews and sales meetings.

It's a great way to directly connect feedback the work items and initiatives in your space, helping anyone on the team understand where the feedback comes from, and understand the user context of their work.

You will find the Feedback screen under the “Feedback” in the side bar (you can also press g and then f to quickly get to the feedback section).

There are two sections in the Feedback screen - Unprocessed feedback, which is new feedback that needs to be dealt with, and Processed feedback, which are all feedback you have already gone through.

When you get new feedback you will link parts of the text to work items and initiatives using insights as described below. When a certain feedback has been processed and linked to the right elements, you can click “Mark processed” (or press p) and it will be removed from the Unprocessed section.

If you want Kitemaker to give you a notification every time there is a new feedback, then you can go to the “Notifications” settings section end enable that there

You can use tags to organize your feedback. You can use tags to categorize your feedback and use filters to quickly see all feedback in a certain category. In Kitemaker, we will typically use tags for Sales discovery chats (where we talk to companies not using Kitemaker), User interviews (where we sit down and talk to current users), and Random ideas, which are things that are interesting, but not related to current priorities enough to make a initiative or a work item.

To set a tag, either click the tag placeholder on the feedback, or press #

You can manage the tags by going to the “Feedback” section in your organization settings.

If you have multiple PMs in your organization, you can delegate feedback to the most relevant PMs. You can choose multiple owners if the feedback is relevant for multiple areas of your product. Typically, teams leave the feedback in “unprocessed” until the relevant people have categorized and attached the insights to work items and initiatives.

You can set owners, either by clicking the owner placeholder, or by pressing @.

Note that you can easily filter feedback where you are a member by using the q button.

To link parts of a feedback to a initiative or work item, simply highlight the section that is relevant, and click the “Link insights” in the hover menu, or press cmd/ctrl+shift+i.

You will then get a search box where you will be able to find the initiatives or work item that the insight should be connected to:

As a result the insight will be available by hovering the 💡 icon in the initiative or work item metadata, as well as in the insights tab:

On the feedback screen, you can hover over the insight sections (visible with green background) to see what the insight is connected to and it’s status:

We support creating insights through the following integrations: