# Effort and impact

Adding impact and/or effort on work items is a great way to communicate and share rough estimations and sort work so that the low-hanging fruits (high impact, low effort) get prioritized over things that have less impact and/or require more effort.

<figure><img src="https://4092951071-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAeEeK1Ui75A7T5hIVu9u%2Fuploads%2FBQRAMIveKCAVc2jaDBtH%2Fimage.png?alt=media&#x26;token=31527811-cf35-4757-bd4e-239c010e72a7" alt=""><figcaption><p>Impact and effort on a work item</p></figcaption></figure>

From the “...” menu on a work item, select **Set effort** or **Set impact,** press `e` (for effort) or `i` (for impact), or click the existing impact and effort. You can by default choose between **Small, Medium, Large,** or **None** in the selector, but you can also customize them.

<figure><img src="https://4092951071-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAeEeK1Ui75A7T5hIVu9u%2Fuploads%2FHjublADHT4hYVpnHB2CX%2Fimage.png?alt=media&#x26;token=12907c92-6c79-4696-94ea-e6fe31113e14" alt=""><figcaption></figcaption></figure>

## Custom impact and effort

You want to customize your impact and effort scale, you can do so in the “Impact and Effort” section in space settings:

<figure><img src="https://4092951071-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAeEeK1Ui75A7T5hIVu9u%2Fuploads%2FTK2kmhtgfRxtKKK2pXlJ%2Fimage.png?alt=media&#x26;token=d027274e-a27b-4086-a72b-3567a65da254" alt=""><figcaption></figcaption></figure>

You can drag them to order them (remember to keep smallest on top) and can choose name color, as well as add up to 9 custom levels.

## Prioritizing based on effort and impact

Kitemaker can automatically sort the work items based on impact and effort. From the menu at the top of the status column, select I**mpact & effort** in the **Ordering**. Kitemaker will use a scoring formula to ensure that at all times low-hanging fruits are on the top and lower impact higher effort items are further down.

<figure><img src="https://4092951071-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAeEeK1Ui75A7T5hIVu9u%2Fuploads%2FqlYFVzlyh5xZcXX62icU%2Fimage.png?alt=media&#x26;token=8c3e7115-5395-426a-8a80-6138cc6a8d2b" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The scoring used in prioritization is defined as `$\frac{Impact}{Effort}$.`

Where *Impact* is 0.5 for small, 1.0 for medium, 2 for large, and 0.25 if it’s missing. *Effort* is 1 for small, 2 for medium, 3 for large, and 4 if it’s missing.
{% endhint %}
